Welch’s roadside assistance to sweeten holiday travel

It’s that point of the 12 months once more: lengthy street journeys, packed highways and that dreaded backseat chorus: ‘Are we there but?’

For many mother and father, the enjoyment of seeing their children’ pleasure outweighs the chaos of vacation journey, nevertheless it doesn’t make the journey any simpler. That’s why Welch’s Fruit Snacks is stepping in to deliver some aid.

Enter FruitSide Help, a one-day-only roadside assist that can hit the highways on 26 November, historically the busiest journey day of the 12 months in America.

A dad or mum’s little helper

On that day, FruitSide Help vans will roll out alongside three main routes – I-95 between New York and Boston; the 5 Freeway between Los Angeles and San Francisco; and I-55 between Chicago and St. Louis – handy out FruitSide Help kits.

The kits come loaded with lifesavers for fogeys and youngsters, together with video games, colouring actions, a blanket, cellphone chargers, a fruit-shaped squishy toy and naturally, Welch’s Fruit Snacks: the mess-free, moveable snack each dad or mum want of their street journey arsenal.

It’s a intelligent answer to an issue mother and father know all too effectively. In keeping with a Welch’s survey, peak stress on household street journeys hits across the three-and-a-half hour mark, although for some, stress flares lengthy earlier than the primary relaxation cease.

The highest culprits? Retaining children entertained, managing tantrums and answering countless rest room requests. Add tumultuous vacation visitors to the combo and the magic of the season can really feel much more like survival mode.

“We all know vacation journey can take a look at even essentially the most affected person mother and father,” stated Jason Levine, chief advertising and marketing officer for PIM Manufacturers, makers of Welch’s Fruit Snacks.